Choose the question by what you need to know
| Intent | Start with | Ask for |
|---|---|---|
| Explain a change in ad results | get_ads_perf | One account, dates, comparison, campaign or product, spend, sales, orders, clicks, ad cost ratio or return from ads, and how current the data is. |
| Understand a campaign or product | get_entity_metadata | Campaign, target, Amazon product ID, current status, and basic details. |
| Find a recent change | get_operation_log | Which item, which dates, what kind of change, who made it if available, and when. |
| Prepare a handoff | Look, then summarize | Where the facts came from, what happened, possible reasons, open checks, next step, owner, approval, and how to check the result. |
Question examples
Ask: Compare one campaign in one approved account over the last seven days and the seven days before that. Show: spend, sales, orders, clicks, and ad cost ratio. Answer: a short table of the biggest changes and a note about how current the data is.
Ask: Explain the campaign or products behind the five biggest changes. Show: campaign, target, Amazon product ID, status, setup, and eligibility. Answer: a simple details table tied to the ad results.
Ask: List changes to bids, budgets, targets, or campaign status during the same dates. Answer: a dated list showing what changed and who made the change when that information is available.
Check before giving advice
Ad results are only one part of the explanation. Check these things before you share advice:
The Xnurta 1.0.0 guide describes information look-ups, not campaign changes. Put any suggested action in a short review record and make the real change through the team's approved system.
Primary source: Xnurta user guide. The names and question patterns above are teaching examples based on the published guide.